Craft a repeatable business model & sustain your mission’s future

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I help mission-driven B2B startups and nonprofits with:

Market & Go-to-Market Strategy - Win deals by prioritizing the best niches, positioning, & buyer journeys
Product-Market Fit - Retain, expand, & gain referrals with product & customer success best practices
Business-Model Fit - Scale cost-effectively and boost runway with repeatability, smart pricing, & moats
Executive Coaching and Organizational Velocity - Learn & meet key milestones faster, removing yourself as a bottleneck

Trusted by

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Fractional Chief Product Officer

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SVP of Product / Marketing - Led core products key to Seed to E raises; rebuilt buyer / user journeys to triple conversion rates; Won Toyota’s national startup competition
Harvard JD / PhD - Selected as a National Science Foundation fellow & published on responsible innovation in outlets like Oxford University Press, Fast Company, & Techcrunch (more here)
Mentor - passionate about mentoring first-gen students; I was raised by a single mother without a high school degree and prioritize belonging & inclusion in my practice
Connect with me on linkedin

Published in

I look forward to my calls with Dan more than any other. After each call, I come away with tangible work products that we can immediately apply.
CEO, Brightlines (women-own/led) & former Partner, Truman National Security Project </aside>

Dan helped me tremendously improve my strategic positioning and website; my network has already complimented me on how much clearer and more compelling my offer is.
Executive Director of LabGov-US; Law & Public Policy Professor at Columbia and Georgetown </aside>

Dan is a brilliant, strategic thinker that is capable of rigorously optimizing any product, tactic, GTM plan, or business process.
Cofounder & Head of Engineering, Stake (Series A) </aside>

There were moments when I could not see light at the end of the tunnel. I survived because of his guidance and support.
Executive Director, JustFix (funded by Robin Hood, Open Society, & Chan Zuckerberg) </aside>

His intelligence, insight and analytical skills are among the best I've worked with. Dan is a talented product leader.
VP Platform, Zus Health (Series A) and former GM, Immuta (Series E) </aside>

Dan Wu is a masterful product strategy consultant. His approach, with a strong focus on business and GTM strategy, helped us prioritize product features throughout our product portfolio.

SVP Product & Delivery, Cecilian (Series A)

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I don't believe that I could offer a higher compliment than referring to someone as impactful. Dan Wu is impactful.
VP Product, Immuta (Series E)

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Dan showed me the power of an excellent coach, introducing me to fresh models, novel approaches, and assuming the roles of both thought partner and accountability advocate.
Managing Partner & Co-founder at Third Sphere VC (formerly Urban Us) </aside>

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